The Psychology Behind Mobile Pocketbook FosteringMotivations and benefits such as discount rates, cashback and loyalty points can be powerful incentives for mobile budget fostering. Nevertheless, the exact factors that drive mobile pocketbook fostering are still a secret.Using the stimulus-organism-response (S-O-R) concept as a theoretical basis, t

The Psychology Behind Mobile Purse AdoptionRewards and benefits such as discounts, cashback and loyalty factors can be effective motivators for mobile purse adoption. Nonetheless, the specific aspects that drive mobile purse adoption are still a mystery.Using the stimulus-organism-response (S-O-R) concept as a theoretical basis, this research study